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Why has Design become risk-averse?
Design’s real value isn’t in hitting KPIs—it’s in asking “what if?” while the rest of the org optimizes “what is.” When we force designers to prove every idea with numbers, we kill the curiosity that sparks breakthroughs. Balance the portfolio, create safe spaces for failure, and let divergent thinking breathe if you want true innovation. Continue Reading
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Protected: Roche VENTANA® DP200 Case Study
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Protected: Introducing StrivePD 3.0
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Strategies for Designers working in the Deep Healthcare Space
I’ve had extensive experience in healthcare, collaborating with clients like Roche Pharmaceuticals. This article outlines the importance of understanding complex medical research, building relationships with knowledgeable contacts, and integrating technology to improve workflows. Designers must learn the field, plan meticulously, and seek tech-minded allies to implement efficient solutions effectively. Continue Reading