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Pedro Couto e Santos

Pedro Couto e Santos

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  • Building a Second Brain with Claude

    Pedro Couto e Santos

    Apr 22, 2026

    Building a Second Brain with Claude

    Notes on building a working memory that carries across meetings, projects, and teams. Most knowledge workers don’t really have a memory problem, they have a retrieval problem. The notes exist somewhere, along with the decisions and the feedback, buried in a thread or a doc or a deck from three weeks ago. What’s missing isn’t… Continue Reading

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  • Pedro Couto e Santos

    Jul 11, 2025

    Why has Design become risk-averse?

    Design’s real value isn’t in hitting KPIs—it’s in asking “what if?” while the rest of the org optimizes “what is.” When we force designers to prove every idea with numbers, we kill the curiosity that sparks breakthroughs. Balance the portfolio, create safe spaces for failure, and let divergent thinking breathe if you want true innovation. Continue Reading

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  • Pedro Couto e Santos

    Protected: Roche VENTANA® DP200 Case Study

    There is no excerpt because this is a protected post. Continue Reading

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  • Pedro Couto e Santos

    Protected: Introducing StrivePD 3.0

    There is no excerpt because this is a protected post. Continue Reading

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  • Strategies for Designers working in the Deep Healthcare Space

    Pedro Couto e Santos

    May 12, 2025

    Strategies for Designers working in the Deep Healthcare Space

    I’ve had extensive experience in healthcare, collaborating with clients like Roche Pharmaceuticals. This article outlines the importance of understanding complex medical research, building relationships with knowledgeable contacts, and integrating technology to improve workflows. Designers must learn the field, plan meticulously, and seek tech-minded allies to implement efficient solutions effectively. Continue Reading

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